Once in a while you walk around the store, and find something that you don’t like but you need it because of the design. Product design is something that can make you buy a certain product. That is why Johnnie Walker, has joined forces with designer Pawel Nolbert to create product design that will make you go wow, and reach to buy it.

Pawel was approached by Diageo/LOVE to create a Limited Artist Edition of the worlds most famous whiskey Johnnie Walker. The project proposal was to create 6 different designs for Johnny Walker products.

The designs needed to evoke the flavor of each blend, in a progressive and pioneering manner that runs parallel to the brands values.
We went for a clean but striking look, with expressive graphics against a clean white background – a look that stands out from the typical offerings of whisky packs.
The creative was to blend two crafts together, just like Johnnie Walker whiskey is about blending flavors, and my work is about blending paint, and mixing colors.
Thus, the final product which you can see here. The super awesome design that will make you grab it off the shelf.
You can check out the entire project on Pawel’s Behance portfolio along with many other projects that he has worked on.

Red Label – Limited Artist Edition

Red Label – Limited Artist Edition © Pawel Nolbert

Black Label – Limited Artist Edition

Black Label – Limited Artist Edition © Pawel Nolbert

Double Black Label – Limited Artist Edition

Double Black Label - Limited Artist Edition © Pawel Nolbert
Double Black Label – Limited Artist Edition © Pawel Nolbert

Green Label – Limited Artist Edition

Green Label - Limited Artist Edition © Pawel Nolbert
Green Label – Limited Artist Edition © Pawel Nolbert

Gold Label – Limited Artist Edition © Pawel Nolbert

Gold Label - Limited Artist Edition © Pawel Nolbert
Gold Label – Limited Artist Edition © Pawel Nolbert

Platinum Label – Limited Artist Edition

Platinum Label - Limited Artist Edition © Pawel Nolbert
Platinum Label – Limited Artist Edition © Pawel Nolbert

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